AI Application to CRM – Providing Better Marketing Experience and Improving Campaign Effectiveness
The "MERCARI GEARS Lecture Series" is a video series for engineers that introduces the direction that Mercari Inc. and other companies in the Mercari Group are heading and the technical challenges they will tackle in the future.
In this edition of MERCARI GEARS, Mercari's Customer Relationship Management (CRM) ML team* introduces how machine learning and causal inference can be used to provide a better marketing experience and improve campaign effectiveness.
*Now renamed the Marketing Data Science team
Optimizing Marketing Campaigns using Artificial Intelligence [AI@Mercari #1]
The efficiency of Mercari's coupon distribution was greatly improved by incorporating machine learning models into the segmentation definition of coupon distribution. Mercari's AI team is putting AI into practice to create a better customer experience.