Projects

The personalization project aims to use many types of data at Mercari to provide content tailored to each of our customers at the right timing. The project presently involves building and improving a platform to control content displayed on the home screen. This kind of product evolution helps the customer be able to easily find the product or information they currently want.

C2C marketplaces face various challenges which differ from general e-commerce sites because customers buy and sell items from and to each other. On Mercari, sellers must handle the procedures for listing items themselves, such as taking photos, entering product descriptions, and setting prices. Because Mercari is a secondary market, no two items are exactly alike, including their conditions and prices. This makes it difficult for customers to research information and appropriate prices for the products they wish to list and complete the listing process on their own.

The Marketing Data Science team focuses on relationships with Mercari’s customers (including potential customers). Our goal is to create a better user experience and improve our business. The Marketing Data Science team designs wide variety of campaigns to increase customer engagement. Different customers have varied levels of interest in different campaigns. The main task of the Marketing Data Science team is figuring out how to inform each customer of the right campaign to increase customer satisfaction and further streamline marketing efforts.